‚Right to erasure‘ – an overview

5. Februar 2021|

In prin­ci­ple, the Con­trol­ler must delete per­so­nal data, i.e. ir­re­spec­ti­ve of a request from the data subject, when the per­so­nal data are no longer ne­ces­sa­ry for the pur­po­ses for which they were coll­ec­ted or other­wi­se pro­ces­sed. Where a data subject [...]

Privacy & Marketing

10. No­vem­ber 2020|

Tar­ge­ted ad­ver­ti­sing is more in­te­res­t­ing for both the company and the ad­ver­ti­sing re­ci­pi­ent. However, ad­ver­ti­sing tar­ge­ted at the ad­dres­see also raises data pro­tec­tion issues, and a tension arises between address-related mar­ke­ting and data pro­tec­tion. The General Data Pro­tec­tion Re­gu­la­ti­on (GDPR), [...]

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