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‚Right to erasure‘ – an overview

Article 17 GDPR Right to be forgotten- now what?

In principle, the Controller must delete personal data, i.e. irrespective of a request from the data subject, when the personal data are no longer necessary for the purposes for which they were collected or otherwise processed. Where a data subject has given consent to the processing and exercises his or her right to erasure, this ... Read More

Privacy & Marketing

Personalised advertising - not only data protection or competition law. Why?

Targeted advertising is more interesting for both the company and the advertising recipient. However, advertising targeted at the addressee also raises data protection issues, and a tension arises between address-related marketing and data protection. The General Data Protection Regulation (GDPR), which will enter into force on 25 May 2018, has changed many things in the ... Read More

GDPR – Prohibition law with constituent elements of permissibility

As under the Federal Data Protection (BDSG) act old version, the principle of „prohibition subject to permission“ applies. This means any form of data processing is prohibited – unless a legal basis legitimises the data processing or the data subject has given his/her consent. Article 6 GDPR (General Data Protection Regulation) regulates as a central ... Read More